Meet Juliemay, the Allergy UK-accredited, luxe, sustainable lingerie brand

1in 4 people in the world's population suffer from some form of skin condition, and that number is rising. If you're allergic to certain materials or dyes, wearing lingerie can be a difficult experience. Not only are you worried about itchiness and irritation, but also about potentially dangerous reactions. And most mainstream lingerie brands don't cater to people with allergies. Allergy UK-accredited, sustainable lingerie brand, JulieMay is changing that.

Juliemay specialises in creating beautiful, allergy-friendly lingerie for women of all shapes and sizes. The Pima cotton and silk collections have been scientifically tested and approved by dermatologists to be allergy-friendly, antibacterial, and hypoallergenic. 

allergy products

Comfort And Stylish

With brief sizes from 8-18, and bra sizes from 32B to 42DD, Juliemay has a collection for everyone with sensitive skin or without. What sets Juliemay apart from other lingerie brands is the commitment to using only the highest quality materials that are kind to your skin.

All of the products are made from Pure Silk and Pima Cotton. Every bra is lined with 100% Pure Silk; a soft, breathable fabric with natural protein fibres which are hypoallergenic and antibacterial. 

Organic Pima Cotton is unmatched in its softness. With its tightly woven strands, the materials are soft to touch, silky on the skin, breathable, and durable, providing even the most sensitive of skins with a gentle wearing experience.

As well as being the first lingerie brand to use Pima Cotton and Pure Silk, Juliemay goes that step further to providing allergy-free lingerie. All their hooks and adjusters are acrylic, all elastic is wrapped in Pima Cotton, they’re all tag free, and they use the mildest of dyes to create their beautiful briefs and bras. 

Learn More About the Material

Soft And Silky

The bras’ inner layers and briefs’ crotch area is made using 100% Pure Silk, which gives a smooth and luxurious touch on the skin, is super soft and will not trigger any allergies or irritation, due to containing no synthetic fibers, no latex, no exposed elastics, and no harsh chemicals (which goes for all Juliemay designs). The beautiful cotton and silk lingerie collections have been scientifically tested and approved by qualified dermatologists to be allergy-friendly, antibacterial and hypoallergenic.

The brand is absolutely determined to bring elegant designs with the use of top-quality natural materials, to promote the most comfortable wearing experience to all women. Juliemay offers many decadent items, but the best-selling pieces include the Debbie Lace Cotton & Silk Plunge Bra, which starts at size 32B, going up to 42DD.

debbie organic cotton bra
comfort cotton bra

Luxurious and Exquisite

The non-padded bra provides highly breathable silk and Pima cotton, which is hypoallergenic, a non-slip and wide shoulder strap, elegant lace detail, and offers maximum support, working with your natural shape and adding a level of comfort. Customers’ favourite briefs are currently the Snowdrop Silk & Organic Cotton Full Brief, in White.

If softness is your top priority, you’ll love these full briefs. High-waisted to offer great coverage and support, the Pima Cotton leg bands won’t dig or ride, and the delicate embroidery gives a beautifully soft and exquisite look. The hygroscopic and breathable silk gusset ensures all-day freshness, and there are no elastics touching the skin.

Another firm favourite is the Valentina Silk & Organic Cotton Underwired Full Cup Support Bra

This luxuriously crafted bra offers wide ergonomic straps to provide support without digging, and underwires that are encased in a silk casing - meaning no chafing or itching. This practical, comfortable yet beautifully-crafted lingerie is perfect for anyone who’s tired of uncomfortable underwear, who wants to branch out into treating themselves to pieces that provide a luxurious look and comfortable feel. 

Featured Products

certified cotton bra underwear

The delicate Marshmallow set offers a pretty balcony shaped bra with an underwire frame to lift and support; though these underwires are encased in silk to stop unwanted irritation and itching.

The briefs with their semi-sheer lace panel and mid-rise cut are flattering on all body types. 

The Claret Back Support Cotton Sports Bra, features criss-cross bands which pull the shoulder back, align body posture to relieve back and shoulder pain and improve posture. 

Highly breathable, fabricated using soft Pima cotton and pure silk fabric with supportive separate breast panels.

The Champagne Back Support Cotton Sports Bra, features criss-cross bands which pull the shoulder back, align body posture to relieve back and shoulder pain and improve posture. 

Highly breathable, fabricated using soft Pima cotton and pure silk fabric with supportive separate breast panels.

debbie organic cotton bra

No need to choose between Practicality and Sensuality 

Sustainable underwear brand Juliemay is on a mission to improve your intimate moments with environmentally-friendly materials and ethical practices. Because why choose between comfort, ethics and looking good?

Juliemay’s locally designed products are all responsibly manufactured and sustainably produced, and based on the premise that comfort and quality are key. All of the pieces are hypoallergenic, suitable for even the most sensitive skin. The range is a game-changer in more than a few ways - the brand has created ultra-comfort bras; non-wired bras; bras with back support; sports bras; front-fastening bras; bras for multiple skin tones and flattering bralettes. Basically, whatever your lingerie requirement, Juliemay have you covered.

Sustainably and Ethical

All of Juliemay’s products are hand made at a production site that conforms to ethical, fair trade, and sustainable standards. They’re externally certified as water and energy efficient, with an enhanced workplace health and wellbeing. Juliemay believes that ethical fashion production is essential, and they are conscious of maintaining a low impact on the environment.

As a member of Greenspark, a global movement tackling climate change, Juliemay has offset their carbon, planted trees, and collected plastic; details of which can be found here. So you know that as well as looking and feeling great, you’re also helping to save the planet.

Learn More About JulieMay's Commitment to Sustainability 
ethical fashion

With a small, but perfectly formed range of bras: from support bras, non-wired bras, bralettes, and front-fastening bras, there is an option for every occasion. And, treat yourself to matching briefs, with delicate patterns and an array of shapes to pick from, you’re guaranteed to not only feel a million dollars, but look it, too. So if you're looking for allergy-friendly lingerie that's both stylish and sustainable, Juliemay is the brand to watch in 2023!

An Award-Winning Brand

Juliemay is an award-winning and best-selling brand. The company was the winner of The Most Promising New Business of the Year, awarded by the Kent Invicta Chamber of Commerce, sponsored by the Kent County Council. JulieMay Lingerie won Best Lingerie Brand of the Year at the London & South East Prestige Awards 2022. Juliemay was voted as one of Britain's most inspiring Firms by Small Business Saturday UK.

It collaborated with the University of Portsmouth, the Research Group in Breast Health, to study bra performances and breast health with leading experts in breast biomechanics.

Learn More About JulieMay's Wonderful Journey Here