How to Shop Sustainably on Black Friday

As Black Friday approaches, it’s easy to get caught up in the rush of sales and discounts. But with a little planning and thought, shopping on Black Friday can be a great opportunity to make more mindful, eco-friendly choices.

At JulieMay, we believe in sustainable shopping, and we’re committed to offering beautiful, hypoallergenic lingerie crafted with quality materials and ethical practices. This quick guide will help you shop sustainably this Black Friday, so you can enjoy great deals while staying true to your values.

Plan Ahead to Avoid the Discount Craze

Black Friday sales are famous for tempting us with impulse buys, so it’s essential to plan ahead. Instead of giving into the sale frenzy, take some time to think about what you actually need and make a list of essentials.

For lingerie, consider the pieces that could truly elevate your wardrobe and support your lifestyle, whether that’s comfortable everyday bras or luxurious nightwear. This year, JulieMay is offering 15% off across our Black Friday Sale collection, making it the perfect time to invest in high-quality, sustainable pieces. Pro tip: sign up for our newsletter to get the first look at our discounted items to ensure you get the items you had your eye on!

By planning ahead, you can avoid buying items you don’t need, reduce waste, and focus on adding meaningful, long-lasting lingerie to your collection.

Shop Eco-Consciously with JulieMay’s Sustainable Lingerie

When shopping on Black Friday, look for brands that support eco-friendly practices and use sustainable materials. JulieMay’s commitment to sustainability, for example, is at the heart of everything we do. Our hypoallergenic lingerie is crafted from natural, biodegradable fabrics like silk and Pima cotton, which are gentle on sensitive skin and kind to the planet. These breathable materials ensure all-day comfort without compromising on style or quality.

One standout from our Black Friday Sale is the Debbie Bra and Debbie Brief set. The Debbie Bra combines the luxury of silk with the comfort of Pima cotton, offering a hypoallergenic, soft feel perfect for sensitive skin. Its non-slip, wide shoulder straps are wrapped in cotton to prevent irritation, and the organic cotton padding provides support while working with your natural shape. Elegant lace detailing at the front adds a beautiful touch, making this bra as stylish as it is comfortable.

blonde woman wearing sustainable lingerie
Paired with the Debbie Brief, you get a complete set that feels as good as it looks. The Debbie Brief is designed with a pure silk inner crotch for hygiene and comfort, while the soft Pima cotton exterior is washable, breathable, and easy to care for. Adding sustainable pieces like the Debbie set to your Black Friday wishlist ensures you’re shopping for lingerie that’s gentle on your skin and the environment.

Choose Versatile, Eco-Friendly Lingerie Pieces

Another tip for shopping sustainably on Black Friday is to focus on versatile pieces that offer comfort, style, and durability. Investing in high-quality lingerie that can be worn for multiple occasions reduces the need for frequent replacements, which is better for both your wallet and the planet.

The Ditsy Bra and matching Ditsy Brief are great examples of versatile, eco-friendly lingerie. The Ditsy Bra is a wireless, full-cup bra made from hypoallergenic Pima cotton and lined with silk, ensuring a soft, breathable fit. Its romantic floral design is printed with eco-friendly dyes, and the bra features a balconette neckline and a j-hook that lets you wear it as a racerback for added versatility. With adjustable straps covered in soft, breathable cotton, the Ditsy Bra is the perfect mix of comfort and style.

The Ditsy Brief completes the set with the same attention to comfort and sustainability. With a pure silk inner crotch and soft Pima cotton fabric, this brief is designed to provide all-day comfort while being gentle on sensitive skin. Adding versatile sets like this to your Black Friday shopping list is a smart way to enjoy sustainable, multipurpose pieces that you’ll reach for time and again.

Measure for the Right Size from Home

Shopping for lingerie online can feel challenging when it comes to sizing, but a few simple tips can help you find the perfect fit. Before shopping on Black Friday, take a few minutes to measure yourself at home to ensure you get the right size. Use a soft measuring tape around your bust and underbust to find your bra size, and check JulieMay’s size chart for guidance.

And if you’re unsure, no worries! JulieMay offers unlimited exchanges and an easy returns policy, so even if you don’t get the size quite right on your first try, we’ll help you find the perfect fit.

Minimizing returns by measuring ahead of time also helps reduce the environmental impact of multiple shipments, supporting a more sustainable shopping experience on Black Friday.

Look for Brands Committed to Ethical and Sustainable Production

When building your Black Friday shopping list, it’s worth researching brands to see if they’re truly committed to ethical practices and sustainable production. Supporting brands that use eco-friendly materials, prioritize fair labor practices, and work to minimize their carbon footprint makes a real difference.

JulieMay is dedicated to transparency and sustainability, ensuring that our products are crafted with care for the people making them and the customers wearing them. Our use of hypoallergenic, natural fabrics like silk and Pima cotton reflects our commitment to producing high-quality lingerie that respects your skin and the environment.

When you shop with JulieMay on Black Friday, you’re getting beautiful lingerie and supporting a company that values sustainable fashion.

Make Sustainable Choices on Black Friday

Shopping on Black Friday doesn’t have to mean compromising your values. By planning ahead, choosing versatile pieces, and supporting brands committed to sustainability, you can enjoy the excitement of Black Friday while making eco-conscious choices.

JulieMay’s Black Friday Sale is a unique opportunity to invest in high-quality, hypoallergenic lingerie at a discount, so take a look at our collection and discover pieces that are made to last.


Certifications

GOTS Certified Organic Pima Cotton as the main fabric. Comfort with Support.

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Accredited by AllergyUK to be friendly for people with allergic reactions to synthetic fibres and sensitive skins.

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Ethically handmade and support UN sustainable projects

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